CHARLOTTE, NORTH CAROLINA (July 19, 2023) - Bojangles announced today that it has signed a multi-year partnership with Carolina Panthers rookie quarterback, and Heisman Trophy winner, Bryce Young. The partnership brings two hometown favorites together for a multi-platform campaign. Themed content will be released throughout the Panthers season. Additional partnership details were not disclosed at this time.
The Panthers nabbed the No. 1 pick during the NFL’s 2023 Draft in April—a move that many predict will aid the Panthers in reinvigorating the franchise. Young has already reportedly earned praise from his coaching staff and teammates alike for his mental grasp of the Panthers offense, and Bojangles is thrilled to be a part of the momentum.
“There is no doubt this season will be exciting for the Panthers, and we couldn’t be prouder to continue to support our hometown team,” said Tom Boland, Chief Marketing Officer for Bojangles. “For Bryce’s first season, we plan to celebrate our bold flavor through unique app offers and co-branded content. This winning combination of Bryce and Bojangles will allow us to reward our customers and highlight what makes us both legendary."
“My first priority will always be, working as hard as I can to be at my best for my
teammates and the amazing fans,” said Young. “I am grateful that the community has welcomed me with open arms, and I am so proud to partner with a winning brand with such deep local roots. I am very excited to a part of the Bojangles family. It’s Bo Time!”
This partnership further expands on Bojangles’ status as the Carolina Panther’s Official
Tailgating Partner, which includes the wildly popular Big Bo Box. The 21-year-old signal
caller will deliver touchdowns and help guests score legendary flavor by encouraging
customers to enjoy the season with Bojangles’ famous chicken, scratch-made biscuits
and Legendary Iced Tea.
About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at approximately 800 company owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.