CHARLOTTE, N.C. – Summer is here, and with it, comes the sweat-through-your-shirt, inescapable Southern heat we know all too well. Bojangles and PepsiCo’s MTN DEW– both born and bred in the South – know a little something about beating high temperatures, so they’ve teamed up to provide fans the thirst-quenching relief we all need: MTN DEW Southern Shock.
MTN DEW Southern Shock is an all-new, tropical-punch flavored drink that is sure to shock every taste bud with each sip. The fruity, fizzy thirst quencher is a collision of Bojangles’ real-deal, Southern flavor and MTN DEW’s bold and playful spirit. The new product is already a fan favorite across participating Bojangles locations.
“MTN DEW Southern Shock is summer on ice. It’ll cool you down and light you up all at the same time,” said Jackie Woodward, Bojangles’ chief marketing officer. “Our exclusive MTN DEW flavor will electrify your summer and shock up the mundane. Plus, it’s said to pair exceptionally well with our perfectly-seasoned fried chicken and made-from-scratch buttermilk biscuits.”
“MTN DEW’s bold and refreshing spirit comes alive with every sip of our new Southern Shock beverage and it’s truly the perfect refreshment for those hot southern days and nights,” said Chauncey Hamlett, vice president and chief marketing officer for PepsiCo Beverages North America (South Division). “Having fans as equally dedicated as DEW’s, Bojangles is the perfect partner to help unleash the bold new flavor out into the wild – and we know fans are already loving it.”
Whether you’re hitting the road, planning for a staycation in the backyard or parking yourself on the couch in the air conditioning, an ice-cold cup of MTN DEW Southern Shock will add a sizzlin’ splash to any summer soiree.
Fans should follow @Bojangles to stay up-to-date with the latest MTN DEW Southern Shock news and share what they think of Bojangles’ all-new Dew on social media using #MtnDewSouthernShock.
About Bojangles’, Inc.
Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 750 system-wide restaurants in 11 states. For more information, visit www.bojangles.com or follow Bojangles on Facebook, Instagram and Twitter.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
Contacts:
Hallie Dean, LGA (hdean@thinklga.com, 704-552-6565)
Brian Little, Bojangles (blittle@bojangles.com, 704-940-8736)
Alexa Kimmel, Acceleration (alexa.kimmel@theacceleration.com, 929-251-7109)
Elisa Baker, Mountain Dew (elisa.baker@pepsico.com, 386-503-7269)